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The Seoul Business Agency (SBA) operates an open innovation program that connects startups with advanced technologies to large and mid-sized enterprises. Twigfarm has been selected as a representative company in the content AI sector and shared its technological strengths and global strategy through this interview. Based on the philosophy of connecting people through content beyond the boundaries of language, culture, and technology, Twigfarm leverages AI to expand the global value of content.
CEO Sunho Baek gained confidence in the power of content while working as a developer in Nepal and Israel, where he witnessed strong emotional responses to Korean media content. These experiences inspired him to found Twigfarm with the mission of using technology to amplify the emotional impact of content.
Powered by multimodal AI technologies, Twigfarm enables end-to-end content recreation, including translation, dubbing, and video analysis. Its flagship AI-based media intelligence platform, LETR WORKS, supports automated localization, re-creation, and global monetization of content. To date, over 38,000 hours of video and 90 million characters of text have been processed through the platform. The company collaborates with industry leaders such as SBS and ODK Media.
In its early days, Twigfarm focused on solutions for freelance translators but pivoted toward content production companies after recognizing market limitations. A major turning point came in 2021, when Twigfarm co-developed AI translation and dubbing technology with broadcaster SBS. Since then, the company has expanded into tailored AI service offerings and SaaS-based solutions.
Twigfarm is recognized as the only company in Korea that vertically integrates AI research, data construction, model development, SaaS solutions, and professional translation/dubbing services specifically for the content industry. Its infrastructure enables continuous improvement of AI models using customers’ content data and supports sustained service refinement and feature enhancement.
As of 2024, Twigfarm has recorded approximately KRW 2.5 billion in annual revenue and is currently in the process of raising a Series A round targeting KRW 3 billion. The company has established a legal entity in Singapore and is preparing to enter the North American market as it moves toward becoming a global AI media technology company.
Looking beyond localization, Twigfarm is expanding its capability to AI-powered Digital Asset Management (DAM), evolving into an integrated media intelligence platform. This allows content-owning companies to automatically repurpose and leverage their content for advertising, marketing, education, and other operational needs.
CEO Baek expects that one day, a video created by a single Korean creator will be automatically translated into 50 languages and released globally in real time. Twigfarm is building the technology to make that future possible. Its ultimate goal is to enable creators to focus solely on their stories without being constrained by language.
Moving forward, Twigfarm will continue to support the global distribution and expansion of K-content through AI technology, solidifying its role as a key contributor to the growth of the global media industry.